Automatic Detergent Dispensers
Why It’s the Most Important Feature Customers Don’t Know to Look For
The Inside Edge: Automatic Detergent Dispensers
Most shoppers overlook detergent dispensers — but how detergent is released can make or break cleaning performance. This week we break down why automatic dispensers aren’t just a convenience, they’re essential. Learn how this one feature impacts results, protects clothes, and prevents long-term issues with both fabric and machines.
Top X: Top 5 Ways to Sell the Value of Auto Detergent Dispensers
This episode breaks automatic detergent dispensers down into five measurable performance categories — showing where they differ, and which brands stand out in each area. From capacity to rinse results, these comparisons are designed to help salespeople start better product conversations, explain features with confidence, and match solutions to real customer priorities.
Steel Cod Live!: Dosing Smarter: Wrapping Up Automatic Detergent Dispensers
This week on Steel Cod Live!, Anthony, Tom, and Jon close the loop on automatic detergent dispensers — and are putting everything we’ve covered into real-world selling context. From common objections to in-store talking points, we’ll show you how to take what you’ve learned and turn it into stronger conversations on the floor.
Smart Ovens
Do They Actually Make Cooking Easier or Just More Complicated?
The Inside Edge: Smart Ovens
Smart ovens promise convenience, precision, and better cooking results, but not every customer is convinced. Some wonder if smart features actually make cooking easier or just add complexity to something that used to be simple. This week we separate gimmicks from game-changers and uncover what truly makes a smart oven worth it.
Top X: Top 5 Smart Oven Features That Make Cooking Easier
Not all smart ovens are created equal — and not every “smart” feature makes life easier. In this episode, we cut through the noise and spotlight five smart features that deliver real, measurable value. From temperature sensors that adjust heat in real time to guided cooking systems that set everything for you, this Top X gives you the tools to start better conversations on the floor.
Steel Cod Live!: Making Smart Ovens Make Sense
This week on Steel Cod Live!, Anthony, Tom, and Jon close the loop on smart ovens—and are putting everything we’ve covered into real-world selling context. From how to explain precision temp control to decoding the difference between guided programs and gimmicks, we’ll show you how to take what you’ve learned and turn it into stronger conversations on the floor.
Speed Ovens vs. Steam Ovens
Why You Should Never Compare Them
The Inside Edge: Speed Ovens vs. Steam Ovens
You’ve heard the debate — speed ovens vs. steam ovens. But here’s the thing: They’re not even designed to do the same job. So why are customers constantly comparing them? This episode reveals why stacking them head-to-head is a huge mistake—and how to guide the conversation the right way.
Top X: Speed Ovens & Steam Ovens: Top 3 Places to Start the Conversation
In this episode of Top X, we break down the top three places to start the conversation when it comes to speed ovens and steam ovens. Whether it’s fast, efficient cooking or precision steam performance, these options give you a solid foundation to help customers find the right solution for their needs.
Steel Cod Live!: The Speed Oven & Steam Oven Breakdown – What Salespeople Are Saying
This week on Steel Cod Live!, Jon, Anthony, and Tom are recapping the week’s hottest topics: speed ovens and steam ovens. We’re diving into how salespeople are approaching these conversations, what’s working, what’s not, and the biggest takeaways from the week.
Counter Depth Refrigerators
Why Capacity Isn't Always King
The Inside Edge: Counter Depth Refrigerators
This week we’re tackling one of the biggest misconceptions customers have about counter depth refrigerators: capacity. While everyone’s focused on storage space, there’s a lot more to consider. We’re breaking down what truly matters when guiding capacity-focused customers and how to steer the conversation toward what really makes a difference.
Top X: Top 4 Features in Counter Depth Refrigerators
In this episode of Top X, we’re breaking down the top 4 features customers should be looking for when shopping for counter depth refrigerators. From food preservation to smart connectivity, we’re giving you the essential talking points to start the conversation and guide your customers to the right choice.
Steel Cod Live!: The Week That Was: Unpacking Counter Depth Refrigerators
Anthony, Tom, and Jon break down everything we covered about counter depth refrigerators: from the features that truly matter to why capacity isn’t the only thing customers should care about. Plus, during The SoundOff, we highlight your best insights from this week’s survey and dive into the Pro Perspective to showcase how you’re handling these conversations on the sales floor.
Washing Machine Cycles
More Than Just a Spin Cycle
The Inside Edge: Washing Machine Cycles
Most customers think all washing machines work the same, but cycle selection directly impacts cleaning performance, fabric care, and efficiency. In this episode, we break down how cycles actually work, why most people use them wrong, and how understanding them can transform customer perception—and sales.
Top X: Top 6 Washing Machine Cycles
With so many models and features on the market, it’s not always clear which machines offer which cycles—or where to start the conversation. In this episode of Top X, we follow up on this week’s The Inside Edge by breaking down six key wash cycles, highlighting examples of front load, top load, and compact washers that feature specialized settings. Instead of broad comparisons, we focus on standout innovations in each category, giving sales professionals a clear reference point to confidently guide customers.
Steel Cod Live!: Washing Machine Cycles
Jon, Anthony and Tom wrap up the week by answering all your burning questions about washing machine cycles!
Dishwasher Cycles Uncovered
The Dirty Truth About Clean Dishes
The Inside Edge: Dishwasher Cycles Uncovered
Customers blindly pick cycles without understanding how modern dishwashers optimize cleaning based on load type. The problem? Salespeople aren’t explaining it either. In this episode, we’ll help you decode dishwasher cycles, educate customers, and prevent post-purchase complaints.
Top X: Top 6 Dishwasher Cycles
Understanding dishwasher cycles can be overwhelming — for both customers and sales professionals. In this episode of Top X, we follow up this week's The Inside Edge by presenting the top six dishwasher cycles with highlighted examples of premium, mid-tier, and budget dishwashers that feature specialized cycles.
Steel Cod Live!: Dishwasher Cycles Uncovered
Customers blindly pick cycles without understanding how modern dishwashers optimize cleaning based on load type. The problem? Salespeople aren’t explaining it either. In this episode, we’ll help you decode dishwasher cycles, educate customers, and prevent post-purchase complaints.
Microwave Myths Exposed
Why They’re Not All the Same
The Inside Edge: Microwave Myths Exposed
Microwaves are always bought on price — because no one has ever told customers why they shouldn’t. Wattage, sensor cooking, and inverter technology completely change performance. We’re breaking down how these features impact daily use and why selling beyond price is easier than you think.
Steel Cod Live!: Microwave Myths Exposed
This week Jon, Anthony and Tom talked more about inverter technology -- what it is and what it isn't -- and their earliest microwave memories. Grab your popcorn for this one!
Heat Pump Dryers
The Future of Drying or Just Hype?
The Inside Edge: Heat Pump Dryers
Most customers don’t know what a heat pump dryer is — let alone why it could be a game-changer for efficiency, fabric care, and energy savings. If you’re not selling them, you’re missing out. We’ll show you exactly how they work and how to make customers see their value — fast.
Steel Cod Live!: Heat Pump Dryers
Is the water captured in the closed-loop system of a heat pump dryer actually potable? Find out as Jon, Anthony and Tom discuss that and more in this week's review of heat pump dryers! (Spoiler: it's not potable! Don't drink it!)
Oven Settings Decoded
What You’re Not Telling Customers
The Inside Edge: Oven Settings Decoded
Bake, broil, convection—oven settings aren’t all the same, and neither are the results. Yet most salespeople skip over them, assuming “bake is bake.” It’s not. Learn how oven modes truly impact cooking and why educating customers on heat distribution can drive bigger sales.
Steel Cod Live!: Oven Settings Decoded
Fans of prop comedy will love our helpful chart for remembering the characteristics of each oven cycle, this week on an all-new Steel Cod Live!
The Sound of Silence
Do Dishwasher Sound Ratings Really Matter?
The Inside Edge: The Sound of Silence
Customers chase the lowest decibel number, but do they really know what it means? In this episode, we expose the myths behind sound ratings, what actually impacts noise levels, and how to shift the focus to what truly matters.
Steel Cod Live!: The Sound of Silence
What are the tradeoffs between noise and speed when it comes to dishwashers? Is noise-cancelling technology the next step in making your kitchen even quieter? Jon, Anthony and Tom discuss that and more on this week's Steel Cod Live!