Shows
Edition 41
This week, the guys close out ’25 with a look at two compact appliances you should absolutely be paying attention to — one from GE Profile and one from Frigidaire — and what they really mean for the sales floor. Also this week’s Steel Cod Standout, spotlighting a sleeper hit from Kalamazoo Gourmet and why it deserves far more attention than it’s getting. Happy Holidays from all of us at Steel Cod — see you in the new year.
Throughout the week, we gather questions from salespeople from The Inside Edge airings. Then, every Friday, we go live to answer those questions in real-time. This approach ensures that the most relevant topics are addressed, providing actionable answers and deepening the learning experience. By tuning in to Steel Cod Live!, salespeople gain clarity on key points and walk away with enhanced confidence in their knowledge.
Jiji Mathew, Founder and CEO at VEZENI
VEZENI Inc Founder and CEO Jiji Mathew joins Anthony on Steel Cod Spotlight to share how a consumer-first mindset, European-quality manufacturing, hands-on testing, and white-glove service are redefining what high-end appliances should deliver for designers, dealers, builders, and the customers who use them every day.
Steel Cod Spotlight is a one-on-one interview series featuring real conversations with the people who power the appliance industry and the trades that support it. From seasoned sales pros and service techs to designers, manufacturers, and thought leaders, each episode brings forward insights, stories, and hard-earned lessons tailored to five key audiences: consumers, dealers, pre-sale influencers, appliance pros, and manufacturers. Whether you're in the showroom, on the job site, or behind the product, this show is for you.
The Look vs. The Life
Jon and Anthony expose the hidden pitfalls of built-in refrigeration — from flush alignment to hinge geometry — showing why even the best-known names can disappoint when planning falls short. The right sale doesn’t start with the photo; it starts with the plan.
The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.
This Brand Is Cheaper Across Town
The guys dig into one of the fastest ways a sale loses momentum: “I saw this cheaper across town.” Not to argue price, but to understand why that moment shifts the conversation the way it does.
In Appliance Objections Jon breaks down the most common objections heard on the sales floor, offering clear, practical answers. Every objection comes with three takeaways you can use immediately to control the conversation, build confidence, and move the sale forward. No scripts, no jargon — just real-world appliance logic retailers can apply on the floor the same day.
Top 4 Most Versatile Range Hoods for Installation
This week on Top X, we mention the most installer-friendly range hoods across premium, mid-tier, and budget categories. Whether you’re dealing with complex remodels, tricky ducting, or fast-moving projects, this episode highlights the hoods that deliver clean installs, flexible configurations, and zero headaches.
Top X is your go-to resource for exploring key appliance features across multiple manufacturers — without comparisons or rankings. We provide curated examples to help sales professionals introduce innovative features with confidence. Each episode focuses on specific technologies — such as advanced drying systems, smart cooking modes, or specialized wash cycles — highlighting where these innovations can be found without overwhelming side-by-side comparisons. Top X equips you with the knowledge to start meaningful conversations and guide customers toward the right appliances for their needs.
Basic and Advanced Features
