Shows
The Look vs. The Life
Jon and Anthony expose the hidden pitfalls of built-in refrigeration — from flush alignment to hinge geometry — showing why even the best-known names can disappoint when planning falls short. The right sale doesn’t start with the photo; it starts with the plan.
The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.
Top 4 Most Versatile Range Hoods for Installation
This week on Top X, we mention the most installer-friendly range hoods across premium, mid-tier, and budget categories. Whether you’re dealing with complex remodels, tricky ducting, or fast-moving projects, this episode highlights the hoods that deliver clean installs, flexible configurations, and zero headaches.
Top X is your go-to resource for exploring key appliance features across multiple manufacturers — without comparisons or rankings. We provide curated examples to help sales professionals introduce innovative features with confidence. Each episode focuses on specific technologies — such as advanced drying systems, smart cooking modes, or specialized wash cycles — highlighting where these innovations can be found without overwhelming side-by-side comparisons. Top X equips you with the knowledge to start meaningful conversations and guide customers toward the right appliances for their needs.
Recap: Big Brand Names vs Hidden Gems Week 2
The guys wrap up the week two of big brands vs hidden gems by taking “The Pulse” and discuss some of the biggest stories in the channel on “News For You.”
Throughout the week, we gather questions from salespeople from The Inside Edge airings. Then, every Friday, we go live to answer those questions in real-time. This approach ensures that the most relevant topics are addressed, providing actionable answers and deepening the learning experience. By tuning in to Steel Cod Live!, salespeople gain clarity on key points and walk away with enhanced confidence in their knowledge.
Galen Bradford, CEO & Co-Founder at Induction Hardware
In this episode of Steel Cod Spotlight, host Anthony Fors sits down with Galen Bradford, CEO & Co-Founder of Induction Hardware, the bold new brand aiming to redefine modern cooking through all-electric, induction-focused appliances.
Galen shares how Induction Hardware is tackling safety, indoor air quality, and long-term performance by building products designed for a cleaner, more efficient future. He highlights what makes IH stand out in a growing induction market—from thoughtful design and installation-friendly engineering to reliable parts access and strong support for retail sales teams, builders, and service pros. Anthony and Galen also touch on the brand’s approach to aesthetics, availability challenges, the evolving role of ventilation with induction technology, and even tease IH’s upcoming outdoor lineup. And of course, Galen closes with his dream appliance and the best professional advice he’s ever received.
Steel Cod Spotlight is a one-on-one interview series featuring real conversations with the people who power the appliance industry and the trades that support it. From seasoned sales pros and service techs to designers, manufacturers, and thought leaders, each episode brings forward insights, stories, and hard-earned lessons tailored to five key audiences: consumers, dealers, pre-sale influencers, appliance pros, and manufacturers. Whether you're in the showroom, on the job site, or behind the product, this show is for you.
Basic and Advanced Features
