Shows
Why Clear Ice Disappoints More Often Than It Should
Jon and Anthony break down the science behind ice clarity, why most machines are set up to fail, and how the shape, freeze method, and water quality all conspire to ruin your drink experience. If your clients are blaming the machine, they might just be blaming the wrong thing.
The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.
Top 4 Most Versatile Range Hoods for Installation
This week on Top X, we mention the most installer-friendly range hoods across premium, mid-tier, and budget categories. Whether you’re dealing with complex remodels, tricky ducting, or fast-moving projects, this episode highlights the hoods that deliver clean installs, flexible configurations, and zero headaches.
Top X is your go-to resource for exploring key appliance features across multiple manufacturers — without comparisons or rankings. We provide curated examples to help sales professionals introduce innovative features with confidence. Each episode focuses on specific technologies — such as advanced drying systems, smart cooking modes, or specialized wash cycles — highlighting where these innovations can be found without overwhelming side-by-side comparisons. Top X equips you with the knowledge to start meaningful conversations and guide customers toward the right appliances for their needs.
How to Spec the Right Ice Machine
Anthony, Tom, and Jon wrap up a chilling week in undercounter ice education with real talk about the biggest mistakes customers (and sometimes pros) make when choosing ice machines.
Throughout the week, we gather questions from salespeople from The Inside Edge airings. Then, every Friday, we go live to answer those questions in real-time. This approach ensures that the most relevant topics are addressed, providing actionable answers and deepening the learning experience. By tuning in to Steel Cod Live!, salespeople gain clarity on key points and walk away with enhanced confidence in their knowledge.
Jon Beresford, VP of Sales for Steel Cod
Jon Beresford, VP of Sales for Steel Cod, joins Steel Cod Spotlight to share his perspective on building high-performing sales teams in a rapidly evolving industry. In this episode, he speaks directly to salespeople and appliance pros about earning trust, fixing communication gaps, and handling the unexpected with professionalism.
P.S. Did his father-in-law inadvertently turn him from son-in-law to appliance competitor...tune in to find out!
Steel Cod Spotlight is a one-on-one interview series featuring real conversations with the people who power the appliance industry and the trades that support it. From seasoned sales pros and service techs to designers, manufacturers, and thought leaders, each episode brings forward insights, stories, and hard-earned lessons tailored to five key audiences: consumers, dealers, pre-sale influencers, appliance pros, and manufacturers. Whether you're in the showroom, on the job site, or behind the product, this show is for you.
Basic and Advanced Features
