Shows
Customer Says: "Energy Star Appliances Don’t Save as Much as Advertised"
Anthony and Jon examine why Energy Star appliances often don’t deliver the savings customers expect, and how salespeople can reset the conversation with real numbers.
The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.
Top 4 Most Versatile Range Hoods for Installation
This week on Top X, we mention the most installer-friendly range hoods across premium, mid-tier, and budget categories. Whether you’re dealing with complex remodels, tricky ducting, or fast-moving projects, this episode highlights the hoods that deliver clean installs, flexible configurations, and zero headaches.
Top X is your go-to resource for exploring key appliance features across multiple manufacturers — without comparisons or rankings. We provide curated examples to help sales professionals introduce innovative features with confidence. Each episode focuses on specific technologies — such as advanced drying systems, smart cooking modes, or specialized wash cycles — highlighting where these innovations can be found without overwhelming side-by-side comparisons. Top X equips you with the knowledge to start meaningful conversations and guide customers toward the right appliances for their needs.
Recap: Luxury Grills - Built to Impress or Built to Last?
Anthony, Tom, and Jon wrap up the week by asking the one question most grill buyers overlook. This week’s segments reveal which luxury models prioritize lasting materials and performance—and which ones start fading after the first season.
Throughout the week, we gather questions from salespeople from The Inside Edge airings. Then, every Friday, we go live to answer those questions in real-time. This approach ensures that the most relevant topics are addressed, providing actionable answers and deepening the learning experience. By tuning in to Steel Cod Live!, salespeople gain clarity on key points and walk away with enhanced confidence in their knowledge.
Jennifer Idler, Principal & CDO at Idler’s Home
Jennifer Idler, Principal & Chief Development Officer at Idler’s Home, joins Steel Cod Spotlight to share appliance sales tips, shopping advice, and design insights. From avoiding shiny object mistakes to knowing what features are worth the splurge, Jennifer explains what separates a good salesperson from a great one—and how pros, designers, and manufacturers can all better serve today’s appliance shopper.
Steel Cod Spotlight is a one-on-one interview series featuring real conversations with the people who power the appliance industry and the trades that support it. From seasoned sales pros and service techs to designers, manufacturers, and thought leaders, each episode brings forward insights, stories, and hard-earned lessons tailored to five key audiences: consumers, dealers, pre-sale influencers, appliance pros, and manufacturers. Whether you're in the showroom, on the job site, or behind the product, this show is for you.
Basic and Advanced Features
