Shows
The Logo Trap
Jon and Anthony dig into why so many buyers chase the badge instead of the build. From burner design to oven precision, they unpack how legacy brands protect tradition while smaller players push evolution — and why the right range isn’t about reputation, it’s about fit.
The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.
Top 4 Most Versatile Range Hoods for Installation
This week on Top X, we mention the most installer-friendly range hoods across premium, mid-tier, and budget categories. Whether you’re dealing with complex remodels, tricky ducting, or fast-moving projects, this episode highlights the hoods that deliver clean installs, flexible configurations, and zero headaches.
Top X is your go-to resource for exploring key appliance features across multiple manufacturers — without comparisons or rankings. We provide curated examples to help sales professionals introduce innovative features with confidence. Each episode focuses on specific technologies — such as advanced drying systems, smart cooking modes, or specialized wash cycles — highlighting where these innovations can be found without overwhelming side-by-side comparisons. Top X equips you with the knowledge to start meaningful conversations and guide customers toward the right appliances for their needs.
Recap: Big Brand Names vs Hidden Gems Week 1
The guys wrap up the week one of big brands vs hidden gems by taking “The Pulse” and discuss some of the biggest stories in the channel on “News For You.”
Throughout the week, we gather questions from salespeople from The Inside Edge airings. Then, every Friday, we go live to answer those questions in real-time. This approach ensures that the most relevant topics are addressed, providing actionable answers and deepening the learning experience. By tuning in to Steel Cod Live!, salespeople gain clarity on key points and walk away with enhanced confidence in their knowledge.
Dirk Leslie, Vice President, Appliance & Commercial Division at RH Peterson Co.
In this episode of Steel Cod Spotlight, host Anthony Fors sits down with Dirk Leslie, Vice President of the Appliance & Commercial Division at RH Peterson Co., the makers of premium outdoor living brands including Fire Magic, Real Fyre, American Outdoor Grill, and American Fyre Designs. Dirk shares what sets Fire Magic apart in a crowded grill market, how RH Peterson supports retail teams and design professionals, and the features that make planning and installation easier for builders and appliance pros alike. From addressing consumer pain points to helping close tough sales, Dirk breaks down how RH Peterson delivers long-term performance and partnership across every stage of the appliance journey. You’ll also hear a few personal insights — including Dirk’s dream appliance and the best professional advice he’s ever received.
Steel Cod Spotlight is a one-on-one interview series featuring real conversations with the people who power the appliance industry and the trades that support it. From seasoned sales pros and service techs to designers, manufacturers, and thought leaders, each episode brings forward insights, stories, and hard-earned lessons tailored to five key audiences: consumers, dealers, pre-sale influencers, appliance pros, and manufacturers. Whether you're in the showroom, on the job site, or behind the product, this show is for you.
Basic and Advanced Features
