BTU Ratings
This week we challenge one of the most overused selling points in the appliance industry: BTU output. We’ll unpack what those numbers actually mean (and don’t), explore how burner design affects cooking results, and give you the insights you need to shift the conversation from spec-chasing to real performance.
The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.
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BTU Ratings
Are We Selling Power or Actual Cooking Performance?
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BTU Ratings
This week we challenge one of the most overused selling points in the appliance industry: BTU output. We’ll unpack what those numbers actually mean (and don’t), explore how burner design affects cooking results, and give you the insights you need to shift the conversation from spec-chasing to real performance.
Top 5 Burner Performance Drivers
From flame shape to fuel efficiency, this week’s Top X breaks down the five most important factors drive burner performance. We're spotlighting the brands that deliver power with purpose — not just raw BTUs, but smart engineering that makes heat usable. If you're still selling off spec sheets, you're missing the point. This is where real cooking performance begins. [Updated: May 7, 2025 at 2:41pm ET]
Beyond the Burners: What BTU Ratings Don’t Tell You
This week on Steel Cod Live!, Anthony, Tom, and Jon wrap up the burner performance conversation with a real-world look at BTUs, flame design, and what actually matters at the point of sale. From spec myths to simmer stability, this episode brings the whole week into focus — and gives you the talking points to turn raw numbers into smarter sales.