Key Questions and Answers

How do I explain why steam cleans better without getting too technical or losing the customer?

Steam is just water in gas form—but at higher heat and smaller molecular size. That means it can reach deeper into fabrics, food soils, and surfaces, breaking bonds more effectively than water alone. You don’t need to explain the science—just say: “Steam works deeper, faster, and more gently than hot water ever could.”

I get steam in laundry, but how do I talk about it in dishwashers and ovens without making it feel like a gimmick?

In dishwashers, steam softens stuck-on food so detergent works better—no pre-rinsing needed. In ovens, steam loosens baked-on grease during self-clean cycles without the 900°F blast. The story is the same: steam makes the clean happen faster, with less damage and fewer chemicals.

What’s the best discovery question I can ask to know if steam actually matters to my customer?

Ask: “Do you usually pre-rinse dishes, iron clothes, or struggle with deep cleaning your oven?” If they say yes to any of those, steam is a time-saver. You can also ask: “Anyone in the home with allergies or sensitive skin?”—steam helps here too.

Customers keep saying, “I probably wouldn’t use that.” How do I reposition steam as something they’ll use all the time—even if they don’t realize it yet?

Tell them: “You don’t need to remember to use it—it’s built into the best cycles.” Steam shows up automatically to improve cleaning, reduce pre-rinse, sanitize, and freshen. It’s not a feature they have to ‘learn’—it just makes everyday cycles better behind the scenes.

I’ve seen people skip the steam model to save money—what’s the strongest way to show what they’re really giving up?

They’re not just losing a feature—they’re giving up cleaner results, fewer chemicals, better fabric care, and easier maintenance. Frame it around effort: “Steam saves you from scrubbing, re-washing, and ironing. That adds up fast.” It’s not luxury—it’s leverage.

What’s the best way to make steam feel like a quality-of-life upgrade instead of a high-tech extra?

Focus on outcomes, not technology. “No pre-rinsing. No oven smoke. No ironing. No re-washing.” Those are everyday pain points that steam quietly solves. The tech doesn’t matter—what they care about is convenience, time saved, and better results with less effort.

If a customer already uses sanitize cycles, how do I explain what steam adds beyond that?

Sanitize cycles rely on heat and time. Steam works faster and deeper—especially for allergens and bacteria—by penetrating fabrics and soils more effectively. It also sanitizes without extreme heat, which protects delicate items and saves energy.

Do you have a go-to stat or visual that makes the power of steam click for people on the floor?

Yes—this one lands: “The average household wastes up to 6,000 gallons of water a year pre-rinsing dishes that a steam cycle could’ve handled.”

For laundry: “Steam can kill 99.9% of allergens and reduce wrinkles in 10 minutes—no chemicals, no ironing board.”

Sometimes customers like the idea of steam, but balk at the price—how do I make the step-up feel worth it?

Don’t pitch it as a premium feature—pitch it as problem-solving built in. Ask: “How much time would you save if you didn’t have to pre-rinse, scrub, or rewash?”

Then: “That’s what you’re buying with steam. Not a feature—an upgrade to your routine.”

What part of the steam story do you think we’re all under-selling—and how should we be leaning into it more?

Allergy relief. Most reps talk about wrinkle reduction or cleaning boosts—but steam’s ability to kill allergens and bacteria is a game-changer for families, pet owners, and anyone with sensitivities. It’s not just clean—it’s healthier. That angle gets missed far too often.