The Inside Edge
Why Your Dishwasher Leaves Grit on Dishes
Jon and Anthony explain why pre-rinsing confuses your machine’s turbidity sensor, deactivates enzyme-based detergents, and leads to gritty plates and wasted water. If your dishwasher isn’t performing, it might be doing exactly what you told it to.
Pre-Rinsing Dishes
A Necessary Step or A Waste of Time?
The team takes on the myth of pre-rinsing. From gritty plates to smelly machines, this week is about how one “helpful” habit quietly wrecks modern dishwashers.
Cloudy Glassware? The Pre-Rinse Mistake You’re Making
Jon and Anthony break down how spotless pre-rinsing leads to detergent attacking the glass itself—causing permanent etching, streaking, and mineral haze. If your crystal is coming out cloudy, it’s not the detergent. It’s the chemistry you triggered by trying to help.
Pre-Rinsing Dishes
A Necessary Step or A Waste of Time?
The team takes on the myth of pre-rinsing. From gritty plates to smelly machines, this week is about how one “helpful” habit quietly wrecks modern dishwashers.
The Real Reason Your Dishwasher Smells Bad
Jon and Anthony reveal how spotless pre-loading actually leads to odor, mold, and bacterial buildup. Learn why skipping the rinse, running full loads sooner, and letting detergent do its job are the keys to keeping your dishwasher clean and fresh.
Pre-Rinsing Dishes
A Necessary Step or A Waste of Time?
The team takes on the myth of pre-rinsing. From gritty plates to smelly machines, this week is about how one “helpful” habit quietly wrecks modern dishwashers.
I Paid Extra for a Premium Refrigerator — It Broke in 6 Years
Jon and Anthony unpack the myth that “premium” always means longer-lasting. From voltage fluctuations to added complexity, they explore how high-end materials don’t always guarantee high-end lifespan—and why the real value might lie in the day-to-day experience, not just the timeline.
Premium Appliances
Do They Really Last Longer?
The team confront the premium illusion. This week, it’s all about what you’re really buying when you spend more — and why price doesn’t always equal longevity.
My High-End Dishwasher Needed Repairs Within 2 Years
Jon and Anthony walk through why top-tier machines still share common failure points with entry-level models, and how increasing complexity—from sensors to smart tech—is driving more service calls across the board.
Premium Appliances
Do They Really Last Longer?
The team confront the premium illusion. This week, it’s all about what you’re really buying when you spend more — and why price doesn’t always equal longevity.
Premium Washer Repair Cost Me More Than Expected
Jon and Anthony dive into why servicing a premium appliance can cost more than expected, how limited service networks and proprietary parts drive up downtime, and what buyers should research before investing in the top tier.
Premium Appliances
Do They Really Last Longer?
The team confront the premium illusion. This week, it’s all about what you’re really buying when you spend more — and why price doesn’t always equal longevity.
Why Clear Ice Disappoints More Often Than It Should
Jon and Anthony break down the science behind ice clarity, why most machines are set up to fail, and how the shape, freeze method, and water quality all conspire to ruin your drink experience. If your clients are blaming the machine, they might just be blaming the wrong thing.
Beyond the Bin
How to Spec the Right Ice Machine Every Time
Undercounter ice machines may all look the same—but what’s going on behind the stainless makes or breaks the experience. Anthony and Jon dive into ice type, production cycles, bin design, and why you should never spec a gravity drain. From gourmet cubes to chewable nugget ice, this is the definitive guide to getting the spec—and the ice—right the first time.
You Don’t Have an Ice Problem. You Have a Storage Problem.
Jon and Anthony reveal why that “80 pounds per day” rating rarely tells the whole story, how ambient heat quietly erodes ice before it's even used, and why understanding storage capacity and meltback is critical to delivering a system that actually performs under real-world conditions.
Beyond the Bin
How to Spec the Right Ice Machine Every Time
Undercounter ice machines may all look the same—but what’s going on behind the stainless makes or breaks the experience. Anthony and Jon dive into ice type, production cycles, bin design, and why you should never spec a gravity drain. From gourmet cubes to chewable nugget ice, this is the definitive guide to getting the spec—and the ice—right the first time.
Why a Gravity Drain is a $4,000 Mistake Waiting to Happen
Jon and Anthony explain why trusting gravity in a built-in kitchen is a costly gamble. Learn how shifting floors, settling cabinets, and overlooked install details can wipe out a machine—and why you should never spec an undercounter unit without a drain pump, period.
Beyond the Bin
How to Spec the Right Ice Machine Every Time
Undercounter ice machines may all look the same—but what’s going on behind the stainless makes or breaks the experience. Anthony and Jon dive into ice type, production cycles, bin design, and why you should never spec a gravity drain. From gourmet cubes to chewable nugget ice, this is the definitive guide to getting the spec—and the ice—right the first time.
Wine Storage Isn’t Just About Setting the Right Temp
Wine coolers aren’t failing because they can’t get cold — they’re failing because they can’t stay stable. In this episode, Jon breaks down how temperature swings and poor humidity control silently destroy wine over time, and why most units aren’t built to handle either.
Undercounter Wine, Uncorked
What Spec Sheets Don’t Tell You
Wine deserves more than just cold storage — it needs stability, protection, and the right environment. This week, we uncork the truth about undercounter wine units and reveals what most specs fail to mention: how ice clarity, vibration control, humidity management, and UV protection impact every bottle. Whether it’s for collectors or casual hosts, this is the wine education most people never get.
The Quiet Details That Protect Wine—and Get Overlooked
Most wine units don’t fail loudly — they fail quietly. From invisible UV damage to subtle vibrations that ruin flavor, Jon explains how light and movement affect wine preservation, and why the best protection starts with what you can’t see or hear.
Undercounter Wine, Uncorked
What Spec Sheets Don’t Tell You
Wine deserves more than just cold storage — it needs stability, protection, and the right environment. This week, we uncork the truth about undercounter wine units and reveals what most specs fail to mention: how ice clarity, vibration control, humidity management, and UV protection impact every bottle. Whether it’s for collectors or casual hosts, this is the wine education most people never get.
Why Beverage Centers Keep Getting Misused in Kitchen Design
They’re everywhere — but almost always used wrong. This episode explains why beverage centers fail when treated like refrigerators, and how to steer customers toward the right solution based on use case, not just aesthetics.
Undercounter Clarity
Beverage, Fridge, or Drawers?
Undercounter refrigeration is one of the most misunderstood categories in kitchen design — and this week, we’re clearing it up. From beverage centers used the wrong way to undercounter fridges that fail because of bad installs, this series breaks down the real reasons customers end up disappointed — and how to help them choose the right solution before regret sets in.
The Undercounter Fridge Mistake That Kills Cooling Performance
It’s not the fridge — it’s the install. This episode uncovers why even premium undercounter refrigerators fall short, and how airflow, clearances, and design assumptions silently destroy performance.
Undercounter Clarity
Beverage, Fridge, or Drawers?
Undercounter refrigeration is one of the most misunderstood categories in kitchen design — and this week, we’re clearing it up. From beverage centers used the wrong way to undercounter fridges that fail because of bad installs, this series breaks down the real reasons customers end up disappointed — and how to help them choose the right solution before regret sets in.
Fridge Drawers vs. Doors: Why Most People Regret Their First Choice
On paper, it makes sense. In practice, it causes problems. This episode explores why drawer refrigeration often delivers better access, organization, and satisfaction — especially in high-use prep zones.
Undercounter Clarity
Beverage, Fridge, or Drawers?
Undercounter refrigeration is one of the most misunderstood categories in kitchen design — and this week, we’re clearing it up. From beverage centers used the wrong way to undercounter fridges that fail because of bad installs, this series breaks down the real reasons customers end up disappointed — and how to help them choose the right solution before regret sets in.
Humidity Control
Most crisper drawers don’t preserve anything — they just look like they should. In this episode, we unpack the myth of the humidity slider and show what actually keeps produce fresh, crisp, and structured beyond a few days.
Do Food Preservation Claims Hold Up?
Breaking Down What Actually Preserves... and What Pretends To
This week kicks off our new format — tackling real customer complaints head-on. Jon and Anthony break down what shoppers really mean when they question food preservation, why the claims often fall flat, and how sales pros can steer the conversation with total clarity.
Stability Over Cold
Cold isn’t the goal — control is. In this episode, we break down why temperature swings silently destroy food quality, and how true preservation systems protect structure, flavor, and longevity.
Do Food Preservation Claims Hold Up?
Breaking Down What Actually Preserves... and What Pretends To
This week kicks off our new format — tackling real customer complaints head-on. Jon and Anthony break down what shoppers really mean when they question food preservation, why the claims often fall flat, and how sales pros can steer the conversation with total clarity.
Filtering Isn't Just About Smell
Air that smells clean doesn’t mean food is safe. In the final episode, we expose the real role of filtration in food preservation — and why most systems are just circulating invisible decay triggers.
Do Food Preservation Claims Hold Up?
Breaking Down What Actually Preserves... and What Pretends To
This week kicks off our new format — tackling real customer complaints head-on. Jon and Anthony break down what shoppers really mean when they question food preservation, why the claims often fall flat, and how sales pros can steer the conversation with total clarity.
The Best Hood Can Fail
A hood with bad ducting is like a sports car stuck in traffic—it won’t go anywhere. Even the most powerful ventilation system can fail if it’s not installed correctly. This week we’re covering the biggest mistakes that kill performance: restrictive ducting, incorrect mounting height, and ignored makeup air requirements. Learn how to spot and prevent these issues before they turn into customer complaints.
The Best Hood Can Fail
Why Installation is Everything
A hood with bad ducting is like a sports car stuck in traffic—it won’t go anywhere. Even the most powerful ventilation system can fail if it’s not installed correctly. This week we’re covering the biggest mistakes that kill performance: restrictive ducting, incorrect mounting height, and ignored makeup air requirements. Learn how to spot and prevent these issues before they turn into customer complaints.
Beyond the Blower
A powerful blower isn’t enough. If your customer thinks CFM is the only thing that matters in a range hood, they’re missing the bigger picture. From filter design to hood size and airflow efficiency, the right setup makes all the difference. This week we break down what actually determines hood performance — and why a well-matched system always beats just chasing the highest CFM number.
Beyond the Blower
What Actually Makes a Range Hood Work
A powerful blower isn’t enough. If your customer thinks CFM is the only thing that matters in a range hood, they’re missing the bigger picture. From filter design to hood size and airflow efficiency, the right setup makes all the difference. This week we break down what actually determines hood performance — and why a well-matched system always beats just chasing the highest CFM number.
Steam Cycles
Steam isn’t just another setting — it’s a game-changer for cleaning. This week we uncover why steam cycles in laundry, dishwashers, and ovens deliver better stain removal, sanitization, and easier maintenance.
Steam Cycles
A Genuine Cleaning Boost or Just an Extra Selling Point?
Steam isn’t just another setting — it’s a game-changer for cleaning. This week we uncover why steam cycles in laundry, dishwashers, and ovens deliver better stain removal, sanitization, and easier maintenance.
BTU Ratings
This week we challenge one of the most overused selling points in the appliance industry: BTU output. We’ll unpack what those numbers actually mean (and don’t), explore how burner design affects cooking results, and give you the insights you need to shift the conversation from spec-chasing to real performance.
BTU Ratings
Are We Selling Power or Actual Cooking Performance?
This week we challenge one of the most overused selling points in the appliance industry: BTU output. We’ll unpack what those numbers actually mean (and don’t), explore how burner design affects cooking results, and give you the insights you need to shift the conversation from spec-chasing to real performance.
More Watts, More Power
Higher wattage doesn’t always mean better performance — so why do so many customers (and salespeople) assume it does? This week we break down why not all induction cooktops are the same and what truly defines performance.
More Watts, More Power
Or Are We Measuring Induction Power the Wrong Way?
Higher wattage doesn’t always mean better performance — so why do so many customers (and salespeople) assume it does? This week we break down why not all induction cooktops are the same and what truly defines performance.
Smart Ovens
Smart ovens promise convenience, precision, and better cooking results, but not every customer is convinced. Some wonder if smart features actually make cooking easier or just add complexity to something that used to be simple. This week we separate gimmicks from game-changers and uncover what truly makes a smart oven worth it.
Smart Ovens
Do They Actually Make Cooking Easier or Just More Complicated?
Smart ovens promise convenience, precision, and better cooking results, but not every customer is convinced. Some wonder if smart features actually make cooking easier or just add complexity to something that used to be simple. This week we separate gimmicks from game-changers and uncover what truly makes a smart oven worth it.
Automatic Detergent Dispensers
Most shoppers overlook detergent dispensers — but how detergent is released can make or break cleaning performance. This week we break down why automatic dispensers aren’t just a convenience, they’re essential. Learn how this one feature impacts results, protects clothes, and prevents long-term issues with both fabric and machines.
Automatic Detergent Dispensers
Why It’s the Most Important Feature Customers Don’t Know to Look For
Most shoppers overlook detergent dispensers — but how detergent is released can make or break cleaning performance. This week we break down why automatic dispensers aren’t just a convenience, they’re essential. Learn how this one feature impacts results, protects clothes, and prevents long-term issues with both fabric and machines.
Speed Ovens vs. Steam Ovens
You’ve heard the debate — speed ovens vs. steam ovens. But here’s the thing: They’re not even designed to do the same job. So why are customers constantly comparing them? This episode reveals why stacking them head-to-head is a huge mistake—and how to guide the conversation the right way.
Speed Ovens vs. Steam Ovens
Why You Should Never Compare Them
You’ve heard the debate—Speed ovens vs. Steam ovens. But here’s the thing: They’re not even designed to do the same job. So why are customers constantly comparing them? This episode reveals why stacking them head-to-head is a huge mistake—and how to guide the conversation the right way.
Counter Depth Refrigerators
This week we’re tackling one of the biggest misconceptions customers have about counter depth refrigerators: capacity. While everyone’s focused on storage space, there’s a lot more to consider. We’re breaking down what truly matters when guiding capacity-focused customers and how to steer the conversation toward what really makes a difference.
Counter Depth Refrigerators
Why Capacity Isn't Always King
This week we’re tackling one of the biggest misconceptions customers have about counter depth refrigerators: capacity. While everyone’s focused on storage space, there’s a lot more to consider. We’re breaking down what truly matters when guiding capacity-focused customers and how to steer the conversation toward what really makes a difference.
Washing Machine Cycles
Most customers think all washing machines work the same, but cycle selection directly impacts cleaning performance, fabric care, and efficiency. In this episode, we break down how cycles actually work, why most people use them wrong, and how understanding them can transform customer perception—and sales.
Washing Machine Cycles
More Than Just a Spin Cycle
Most customers think all washing machines work the same, but cycle selection directly impacts cleaning performance, fabric care, and efficiency. In this episode, we break down how cycles actually work, why most people use them wrong, and how understanding them can transform customer perception—and sales.
Dishwasher Cycles Uncovered
Customers blindly pick cycles without understanding how modern dishwashers optimize cleaning based on load type. The problem? Salespeople aren’t explaining it either. In this episode, we’ll help you decode dishwasher cycles, educate customers, and prevent post-purchase complaints.
Dishwasher Cycles Uncovered
The Dirty Truth About Clean Dishes
Customers blindly pick cycles without understanding how modern dishwashers optimize cleaning based on load type. The problem? Salespeople aren’t explaining it either. In this episode, we’ll help you decode dishwasher cycles, educate customers, and prevent post-purchase complaints.
Microwave Myths Exposed
Microwaves are always bought on price — because no one has ever told customers why they shouldn’t. Wattage, sensor cooking, and inverter technology completely change performance. We’re breaking down how these features impact daily use and why selling beyond price is easier than you think.
Microwave Myths Exposed
Why They’re Not All the Same
Microwaves are always bought on price — because no one has ever told customers why they shouldn’t. Wattage, sensor cooking, and inverter technology completely change performance. We’re breaking down how these features impact daily use and why selling beyond price is easier than you think.
Heat Pump Dryers
Most customers don’t know what a heat pump dryer is — let alone why it could be a game-changer for efficiency, fabric care, and energy savings. If you’re not selling them, you’re missing out. We’ll show you exactly how they work and how to make customers see their value — fast.
Heat Pump Dryers
The Future of Drying or Just Hype?
Most customers don’t know what a heat pump dryer is — let alone why it could be a game-changer for efficiency, fabric care, and energy savings. If you’re not selling them, you’re missing out. We’ll show you exactly how they work and how to make customers see their value — fast.
Oven Settings Decoded
Bake, broil, convection—oven settings aren’t all the same, and neither are the results. Yet most salespeople skip over them, assuming “bake is bake.” It’s not. Learn how oven modes truly impact cooking and why educating customers on heat distribution can drive bigger sales.
Oven Settings Decoded
What You’re Not Telling Customers
Bake, broil, convection—oven settings aren’t all the same, and neither are the results. Yet most salespeople skip over them, assuming “bake is bake.” It’s not. Learn how oven modes truly impact cooking and why educating customers on heat distribution can drive bigger sales.
The Sound of Silence
Customers chase the lowest decibel number, but do they really know what it means? In this episode, we expose the myths behind sound ratings, what actually impacts noise levels, and how to shift the focus to what truly matters.
The Sound of Silence
Do Dishwasher Sound Ratings Really Matter?
Customers chase the lowest decibel number, but do they really know what it means? In this episode, we expose the myths behind sound ratings, what actually impacts noise levels, and how to shift the focus to what truly matters.