Steel Cod Spotlight

Jon Beresford, VP of Sales for Steel Cod

Jon Beresford, VP of Sales for Steel Cod, joins Steel Cod Spotlight to share his perspective on building high-performing sales teams in a rapidly evolving industry. In this episode, he speaks directly to salespeople and appliance pros about earning trust, fixing communication gaps, and handling the unexpected with professionalism.

P.S. Did his father-in-law inadvertently turn him from son-in-law to appliance competitor...tune in to find out!