Steel Cod Spotlight

Jon Beresford, VP of Sales for Steel Cod

Jon Beresford, VP of Sales for Steel Cod, joins Steel Cod Spotlight to share his perspective on building high-performing sales teams in a rapidly evolving industry. In this episode, he speaks directly to salespeople and appliance pros about earning trust, fixing communication gaps, and handling the unexpected with professionalism.

P.S. Did his father-in-law inadvertently turn him from son-in-law to appliance competitor...tune in to find out!

Garth Blackburn, Builder Sales for The Jarrell Company

Garth Blackburn of The Jarrell Company joins Steel Cod Spotlight to offer a rare dual-perspective on the appliance industry—builder sales pro and professionally trained chef.

In this episode, Anthony puts Garth in the hot seat with questions every appliance pro should hear — from building influence on the sales floor to earning trust after the sale, knowing when to splurge, and what separates a good rep from a great one.

P.S. Ever wonder what happens when a chef starts selling the tools they once cooked with? You’re about to find out.

Stephan Byns, Director of Sales for Midland Appliance

In this episode of Steel Cod Spotlight, Anthony Fors sits down with Stephan Byns, Director of Sales at Midland Appliance, for a wide-ranging conversation on what drives real success in the appliance industry. From showroom strategy to post-sale relationships, Stephan shares hard-earned insights for salespeople, field pros, manufacturer reps, consumers, and design influencers alike. Whether you’re guiding a customer, supporting a brand, or planning a kitchen, this episode delivers practical takeaways on building trust, avoiding costly mistakes, and adding real value at every stage of the process.

Plus, Stephan drops a hot take: laundry stylers might be one of the most underrated appliances out there.

Mike Rounds, General Manager for Appliance Gallery by Faucets N Fixtures

In this episode of Steel Cod Spotlight, Anthony Fors sits down with Mike Rounds—co-founder of Native Coast Appliance and now General Manager at Appliance Gallery by Faucets N Fixtures—for a wide-ranging conversation rooted in real experience from the showroom floor to the jobsite.

Mike shares practical advice for designers, salespeople, brand reps, and appliance pros alike—covering common myths, emerging trends, and what separates good from great at every level. Whether you’re new to the industry or looking to sharpen your edge, this episode delivers clear takeaways on building trust, avoiding costly pitfalls, and creating value that lasts.

Plus, find out why Mike and Anthony agree a steam oven is the one thing their kitchens are missing.