Counter Depth Refrigerators
Why Capacity Isn't Always King
The Inside Edge: Counter Depth Refrigerators
This week we’re tackling one of the biggest misconceptions customers have about counter depth refrigerators: capacity. While everyone’s focused on storage space, there’s a lot more to consider. We’re breaking down what truly matters when guiding capacity-focused customers and how to steer the conversation toward what really makes a difference.
Top X: Top 4 Features in Counter Depth Refrigerators
In this episode of Top X, we’re breaking down the top 4 features customers should be looking for when shopping for counter depth refrigerators. From food preservation to smart connectivity, we’re giving you the essential talking points to start the conversation and guide your customers to the right choice.
Steel Cod Live!: The Week That Was: Unpacking Counter Depth Refrigerators
Anthony, Tom, and Jon break down everything we covered about counter depth refrigerators: from the features that truly matter to why capacity isn’t the only thing customers should care about. Plus, during The SoundOff, we highlight your best insights from this week’s survey and dive into the Pro Perspective to showcase how you’re handling these conversations on the sales floor.
Recap
Key Questions and Answers
Can counter depth refrigerators be installed in cabinetry or built-in enclosures, or do they need space for airflow?
Most counter-depth models still require clearance around the sides, top, and back for proper airflow—typically at least ½” to 1” depending on the brand. Always consult spec sheets before pushing flush into cabinetry.
Are there common installation mistakes that impact counter depth refrigerator performance or longevity?
Yes — blocking vents, insufficient airflow, or misaligned leveling can cause poor cooling, excessive noise, and early wear on compressors.
For customers who buy in bulk, how can you help them determine if a counter depth refrigerator will meet their needs?
Focus on layout, not cubic feet. Interior organization, shelf adjustability, and drawer design can often make smaller interiors more usable than larger standard-depth models.
How do you properly measure for a counter depth refrigerator when replacing a standard depth model?
Measure height, width, and depth of the space, including clearance for doors, hinges, and airflow. Remember that counter depth models vary — some still stick out a few inches depending on the handle and door style.
What modifications might be necessary when replacing a built-in refrigerator with a counter-depth model?
Expect to adjust surrounding cabinetry or panels. Counter depth units are shorter and shallower than built-ins, so filler panels or trim kits may be needed to close gaps. Also, the electrical box may need to be relocated.
How do door styles (French door, side-by-side, bottom freezer) impact usability in a counter-depth design?
French doors maximize space in tighter kitchens. Side-by-side offers better vertical access, while bottom freezers preserve more upper fridge space. Choose based on kitchen layout and user preferences.
How do you help a customer who is concerned about adjusting to the smaller capacity of a counter depth fridge?
Remind them that better organization means better use of space. Less depth = less food buried, forgotten, and wasted. Visibility and accessibility often outweigh raw cubic footage in daily use.