Steel Cod Live!
The Ventilation Deep Dive: What Matters, What Doesn’t, and How to Sell It
This week on Steel Cod Live!, Anthony, Tom, and Jon close the loop on one of the most overlooked categories in appliance sales — range hoods. They dive into what actually makes a ventilation system effective, how different brands prioritize performance versus aesthetics, and why most reps are missing the mark when pitching air movement.
Beyond the Blower
What Actually Makes a Range Hood Work
A powerful blower isn’t enough. If your customer thinks CFM is the only thing that matters in a range hood, they’re missing the bigger picture. From filter design to hood size and airflow efficiency, the right setup makes all the difference. This week we break down what actually determines hood performance — and why a well-matched system always beats just chasing the highest CFM number.
Wrapping Up Ventilation Install Week
This week on Steel Cod Live!, Tom returns to close the loop with Anthony and Jon on Ventilation Install Week — breaking down the biggest lessons, surprises, and questions from the field. They revisit what makes an install truly smooth, which hood designs consistently deliver, and what pros wish they knew before day one.
The Best Hood Can Fail
Why Installation is Everything
A hood with bad ducting is like a sports car stuck in traffic—it won’t go anywhere. Even the most powerful ventilation system can fail if it’s not installed correctly. This week we’re covering the biggest mistakes that kill performance: restrictive ducting, incorrect mounting height, and ignored makeup air requirements. Learn how to spot and prevent these issues before they turn into customer complaints.
Steam Week Wrap-Up: What We Learned, What to Sell
This week on Steel Cod Live!, Anthony and Jon close the loop on steam — breaking down everything we’ve covered across laundry, dishwashers, and ovens. From what steam actually does to where it truly makes a difference, we’re turning product knowledge into real-world selling strategy.
Steam Cycles
A Genuine Cleaning Boost or Just an Extra Selling Point?
Steam isn’t just another setting — it’s a game-changer for cleaning. This week we uncover why steam cycles in laundry, dishwashers, and ovens deliver better stain removal, sanitization, and easier maintenance.
Beyond the Burners: What BTU Ratings Don’t Tell You
This week on Steel Cod Live!, Anthony, Tom, and Jon wrap up the burner performance conversation with a real-world look at BTUs, flame design, and what actually matters at the point of sale. From spec myths to simmer stability, this episode brings the whole week into focus — and gives you the talking points to turn raw numbers into smarter sales.
BTU Ratings
Are We Selling Power or Actual Cooking Performance?
This week we challenge one of the most overused selling points in the appliance industry: BTU output. We’ll unpack what those numbers actually mean (and don’t), explore how burner design affects cooking results, and give you the insights you need to shift the conversation from spec-chasing to real performance.
More Watts, More Sales? Rethinking Induction Power on the Floor
This week on Steel Cod Live!, Anthony, Tom, and Jon close the loop on induction wattage—and put everything we’ve covered into real-world selling context. From how to explain boost modes without getting buried in specs to helping customers understand sustained power versus short-term heat, we’re showing you how to take the mystery out of induction and turn it into clearer, more confident conversations on the floor.
More Watts, More Power
Or Are We Measuring Induction Power the Wrong Way?
Higher wattage doesn’t always mean better performance — so why do so many customers (and salespeople) assume it does? This week we break down why not all induction cooktops are the same and what truly defines performance.
Making Smart Ovens Make Sense
This week on Steel Cod Live!, Anthony, Tom, and Jon close the loop on smart ovens—and are putting everything we’ve covered into real-world selling context. From how to explain precision temp control to decoding the difference between guided programs and gimmicks, we’ll show you how to take what you’ve learned and turn it into stronger conversations on the floor.
Smart Ovens
Do They Actually Make Cooking Easier or Just More Complicated?
Smart ovens promise convenience, precision, and better cooking results, but not every customer is convinced. Some wonder if smart features actually make cooking easier or just add complexity to something that used to be simple. This week we separate gimmicks from game-changers and uncover what truly makes a smart oven worth it.
Dosing Smarter: Wrapping Up Automatic Detergent Dispensers
This week on Steel Cod Live!, Anthony, Tom, and Jon close the loop on automatic detergent dispensers — and are putting everything we’ve covered into real-world selling context. From common objections to in-store talking points, we’ll show you how to take what you’ve learned and turn it into stronger conversations on the floor.
Automatic Detergent Dispensers
Why It’s the Most Important Feature Customers Don’t Know to Look For
Most shoppers overlook detergent dispensers — but how detergent is released can make or break cleaning performance. This week we break down why automatic dispensers aren’t just a convenience, they’re essential. Learn how this one feature impacts results, protects clothes, and prevents long-term issues with both fabric and machines.
The Speed Oven & Steam Oven Breakdown – What Salespeople Are Saying
This week on Steel Cod Live!, Jon, Anthony, and Tom are recapping the week’s hottest topics: speed ovens and steam ovens. We’re diving into how salespeople are approaching these conversations, what’s working, what’s not, and the biggest takeaways from the week.
Speed Ovens vs. Steam Ovens
Why You Should Never Compare Them
You’ve heard the debate—Speed ovens vs. Steam ovens. But here’s the thing: They’re not even designed to do the same job. So why are customers constantly comparing them? This episode reveals why stacking them head-to-head is a huge mistake—and how to guide the conversation the right way.
The Week That Was: Unpacking Counter Depth Refrigerators
Anthony, Tom, and Jon break down everything we covered about counter depth refrigerators: from the features that truly matter to why capacity isn’t the only thing customers should care about. Plus, during The SoundOff, we highlight your best insights from this week’s survey and dive into the Pro Perspective to showcase how you’re handling these conversations on the sales floor.
Counter Depth Refrigerators
Why Capacity Isn't Always King
This week we’re tackling one of the biggest misconceptions customers have about counter depth refrigerators: capacity. While everyone’s focused on storage space, there’s a lot more to consider. We’re breaking down what truly matters when guiding capacity-focused customers and how to steer the conversation toward what really makes a difference.
Washing Machine Cycles
Jon, Anthony and Tom wrap up the week by answering all your burning questions about washing machine cycles!
Washing Machine Cycles
More Than Just a Spin Cycle
Most customers think all washing machines work the same, but cycle selection directly impacts cleaning performance, fabric care, and efficiency. In this episode, we break down how cycles actually work, why most people use them wrong, and how understanding them can transform customer perception—and sales.
Dishwasher Cycles Uncovered
Customers blindly pick cycles without understanding how modern dishwashers optimize cleaning based on load type. The problem? Salespeople aren’t explaining it either. In this episode, we’ll help you decode dishwasher cycles, educate customers, and prevent post-purchase complaints.
Dishwasher Cycles Uncovered
The Dirty Truth About Clean Dishes
Customers blindly pick cycles without understanding how modern dishwashers optimize cleaning based on load type. The problem? Salespeople aren’t explaining it either. In this episode, we’ll help you decode dishwasher cycles, educate customers, and prevent post-purchase complaints.
Microwave Myths Exposed
This week Jon, Anthony and Tom talked more about inverter technology -- what it is and what it isn't -- and their earliest microwave memories. Grab your popcorn for this one!
Microwave Myths Exposed
Why They’re Not All the Same
Microwaves are always bought on price — because no one has ever told customers why they shouldn’t. Wattage, sensor cooking, and inverter technology completely change performance. We’re breaking down how these features impact daily use and why selling beyond price is easier than you think.
Heat Pump Dryers
Is the water captured in the closed-loop system of a heat pump dryer actually potable? Find out as Jon, Anthony and Tom discuss that and more in this week's review of heat pump dryers! (Spoiler: it's not potable! Don't drink it!)
Heat Pump Dryers
The Future of Drying or Just Hype?
Most customers don’t know what a heat pump dryer is — let alone why it could be a game-changer for efficiency, fabric care, and energy savings. If you’re not selling them, you’re missing out. We’ll show you exactly how they work and how to make customers see their value — fast.
Oven Settings Decoded
Fans of prop comedy will love our helpful chart for remembering the characteristics of each oven cycle, this week on an all-new Steel Cod Live!
Oven Settings Decoded
What You’re Not Telling Customers
Bake, broil, convection—oven settings aren’t all the same, and neither are the results. Yet most salespeople skip over them, assuming “bake is bake.” It’s not. Learn how oven modes truly impact cooking and why educating customers on heat distribution can drive bigger sales.
The Sound of Silence
What are the tradeoffs between noise and speed when it comes to dishwashers? Is noise-cancelling technology the next step in making your kitchen even quieter? Jon, Anthony and Tom discuss that and more on this week's Steel Cod Live!
The Sound of Silence
Do Dishwasher Sound Ratings Really Matter?
Customers chase the lowest decibel number, but do they really know what it means? In this episode, we expose the myths behind sound ratings, what actually impacts noise levels, and how to shift the focus to what truly matters.