Beyond the Burners: What BTU Ratings Don’t Tell You
This week on Steel Cod Live!, Anthony, Tom, and Jon wrap up the burner performance conversation with a real-world look at BTUs, flame design, and what actually matters at the point of sale. From spec myths to simmer stability, this episode brings the whole week into focus — and gives you the talking points to turn raw numbers into smarter sales.

Throughout the week, we gather questions from salespeople from The Inside Edge airings. Then, every Friday, we go live to answer those questions in real-time. This approach ensures that the most relevant topics are addressed, providing actionable answers and deepening the learning experience. By tuning in to Steel Cod Live!, salespeople gain clarity on key points and walk away with enhanced confidence in their knowledge.
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This week we challenge one of the most overused selling points in the appliance industry: BTU output. We’ll unpack what those numbers actually mean (and don’t), explore how burner design affects cooking results, and give you the insights you need to shift the conversation from spec-chasing to real performance.
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From flame shape to fuel efficiency, this week’s Top X breaks down the five most important factors drive burner performance. We're spotlighting the brands that deliver power with purpose — not just raw BTUs, but smart engineering that makes heat usable. If you're still selling off spec sheets, you're missing the point. This is where real cooking performance begins. [Updated: May 7, 2025 at 2:41pm ET]
Beyond the Burners: What BTU Ratings Don’t Tell You
This week on Steel Cod Live!, Anthony, Tom, and Jon wrap up the burner performance conversation with a real-world look at BTUs, flame design, and what actually matters at the point of sale. From spec myths to simmer stability, this episode brings the whole week into focus — and gives you the talking points to turn raw numbers into smarter sales.