Microwave Myths Exposed
Available16m

Microwaves are always bought on price — because no one has ever told customers why they shouldn’t. Wattage, sensor cooking, and inverter technology completely change performance. We’re breaking down how these features impact daily use and why selling beyond price is easier than you think.

The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.

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The Inside Edge: Microwave Myths Exposed
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Microwaves are always bought on price — because no one has ever told customers why they shouldn’t. Wattage, sensor cooking, and inverter technology completely change performance. We’re breaking down how these features impact daily use and why selling beyond price is easier than you think.

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This week Jon, Anthony and Tom talked more about inverter technology -- what it is and what it isn't -- and their earliest microwave memories. Grab your popcorn for this one!