
Why Clear Ice Disappoints More Often Than It Should
Jon and Anthony break down the science behind ice clarity, why most machines are set up to fail, and how the shape, freeze method, and water quality all conspire to ruin your drink experience. If your clients are blaming the machine, they might just be blaming the wrong thing.

The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.
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Beyond the Bin
How to Spec the Right Ice Machine Every Time
Why Clear Ice Disappoints More Often Than It Should
Jon and Anthony break down the science behind ice clarity, why most machines are set up to fail, and how the shape, freeze method, and water quality all conspire to ruin your drink experience. If your clients are blaming the machine, they might just be blaming the wrong thing.
You Don’t Have an Ice Problem. You Have a Storage Problem.
Jon and Anthony reveal why that “80 pounds per day” rating rarely tells the whole story, how ambient heat quietly erodes ice before it's even used, and why understanding storage capacity and meltback is critical to delivering a system that actually performs under real-world conditions.
Why a Gravity Drain is a $4,000 Mistake Waiting to Happen
Jon and Anthony explain why trusting gravity in a built-in kitchen is a costly gamble. Learn how shifting floors, settling cabinets, and overlooked install details can wipe out a machine—and why you should never spec an undercounter unit without a drain pump, period.
How to Spec the Right Ice Machine
Anthony, Tom, and Jon wrap up a chilling week in undercounter ice education with real talk about the biggest mistakes customers (and sometimes pros) make when choosing ice machines.