The Ventilation Deep Dive: What Matters, What Doesn’t, and How to Sell It
This week on Steel Cod Live!, Anthony, Tom, and Jon close the loop on one of the most overlooked categories in appliance sales — range hoods. They dive into what actually makes a ventilation system effective, how different brands prioritize performance versus aesthetics, and why most reps are missing the mark when pitching air movement.

Throughout the week, we gather questions from salespeople from The Inside Edge airings. Then, every Friday, we go live to answer those questions in real-time. This approach ensures that the most relevant topics are addressed, providing actionable answers and deepening the learning experience. By tuning in to Steel Cod Live!, salespeople gain clarity on key points and walk away with enhanced confidence in their knowledge.
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Beyond the Blower
What Actually Makes a Range Hood Work
Beyond the Blower
A powerful blower isn’t enough. If your customer thinks CFM is the only thing that matters in a range hood, they’re missing the bigger picture. From filter design to hood size and airflow efficiency, the right setup makes all the difference. This week we break down what actually determines hood performance — and why a well-matched system always beats just chasing the highest CFM number.
Top 5 Features to Look For in Range Hoods
Not all range hoods are created equal — and in this episode of Top X, we break down the five most important features to look for when choosing ventilation. From blower efficiency and filter technology to smart automation and ultra-quiet performance, we spotlight the technologies that actually matter in real kitchens.
The Ventilation Deep Dive: What Matters, What Doesn’t, and How to Sell It
This week on Steel Cod Live!, Anthony, Tom, and Jon close the loop on one of the most overlooked categories in appliance sales — range hoods. They dive into what actually makes a ventilation system effective, how different brands prioritize performance versus aesthetics, and why most reps are missing the mark when pitching air movement.