Big Brand Names vs. Hidden Gems

Week 2: When Customers Buy a Name

The Inside Edge
The Look vs. The Life
Available3m

Jon and Anthony expose the hidden pitfalls of built-in refrigeration — from flush alignment to hinge geometry — showing why even the best-known names can disappoint when planning falls short. The right sale doesn’t start with the photo; it starts with the plan.

The Inside Edge
Familiar Name, New Reality
Available3m

Big brand loyalty meets modern performance truth. Jon and Anthony explore how emerging laundry brands are quietly outperforming legacy leaders with adaptive balancing, moisture sensing, and smarter motion control — and how to guide buyers past habit-driven choices.

The Inside Edge
When Control Wins the Cookout
Available3m

Power isn’t always the draw — control is. Jon and Anthony take on the outdoor category, where massive burners and luxury finishes dominate, but smaller innovators are winning hearts with precision, predictability, and calm cooking confidence.

Steel Cod Live!
Recap: Big Brand Names vs Hidden Gems Week 2
Available19m

The guys wrap up the week two of big brands vs hidden gems by taking “The Pulse” and discuss some of the biggest stories in the channel on “News For You.”

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