Appliance Objections

It's Just a Refrigerator

Struggling with customers who say, “It’s just a refrigerator”? In this video, Jon shares a simple sales strategy that turns price objections into real value based conversations. Learn how to ask the one question that reveals a shopper’s true needs and how to connect refrigerator features to everyday lifestyle benefits. Perfect for appliance sales pros looking to boost conversions and sell premium refrigerators with confidence.

I Don't Need All These Washer Cycles

Gas Cooks Better Than Induction

Some customers love gas because it feels powerful and familiar. This video shows how to handle the gas is better than induction objection without debating or drowning in facts — by matching emotion with performance and proving induction’s real-world benefits.

I Don't Need Smart Features

Smart appliances are often rejected for the wrong reason. Trust, not technology. This video reframes smart appliances as preventative reliability rather than complex tech. Smart features diagnose issues early, protect food, and guide everyday use to extend product life. Convenience is positioned as time saved, not novelty. Confidence replaces complexity. You do not have to learn smart appliances. They are built to learn you. A simple shift that removes fear and builds trust on the sales floor.

This Brand Is Cheaper Across Town

The guys dig into one of the fastest ways a sale loses momentum: “I saw this cheaper across town.” Not to argue price, but to understand why that moment shifts the conversation the way it does.

I Don't Want Stainless Steel

The guys unpack a phrase that tends to take the wind out of the conversation when it shows up on the sales floor. It sounds simple, but for salespeople who aren’t sure where to go next, it can stall momentum fast. This episode looks at why that moment matters — and how the wrong reaction can shut things down before the real conversation even starts.

Counter-Depth Is Too Small

Customers think counter-depth refrigerators are too small because they are trained to compare cubic feet, not usable space. This episode explains how layout, shelf design, bin depth, and visibility create more real-world convenience even with a shallower footprint. Counter-depth is not about losing space, it is about eliminating wasted space and making food easier to see, reach, and organize.