Positioning Ice and Water the Right Way
Anthony and Jon show how to position ice and water dispensers effectively, shifting the conversation from “problem feature” to a convenience that makes sense for the right customer.
The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.
Related programming
Fridge Door Ice and Water Dispensers
Customers Ask: "Why Does My Dispenser Always Break?"
Anthony and Jon tackle the frustration customers feel when dispensers fail, explaining the real reasons behind breakdowns and how to set expectations that build trust.
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Positioning Ice and Water the Right Way
Anthony and Jon show how to position ice and water dispensers effectively, shifting the conversation from “problem feature” to a convenience that makes sense for the right customer.
Why Convenience Still Wins — If You Frame It Honestly
Anthony and Jon explain why convenience almost always wins in the end, and how salespeople can frame dispensers honestly so customers feel confident in their choice.
Recap: Fridge Door Ice and Water Dispensers
Anthony, Tom, and Jon wrap up the week that was in fridge door ice and water dispensers, unpacking the objections, the positioning, and the sales strategies that work best.