Recap: Fridge Door Ice and Water Dispensers
Anthony, Tom, and Jon wrap up the week that was in fridge door ice and water dispensers, unpacking the objections, the positioning, and the sales strategies that work best.
Throughout the week, we gather questions from salespeople from The Inside Edge airings. Then, every Friday, we go live to answer those questions in real-time. This approach ensures that the most relevant topics are addressed, providing actionable answers and deepening the learning experience. By tuning in to Steel Cod Live!, salespeople gain clarity on key points and walk away with enhanced confidence in their knowledge.
Related programming
Fridge Door Ice and Water Dispensers
Customers Ask: "Why Does My Dispenser Always Break?"
Anthony and Jon tackle the frustration customers feel when dispensers fail, explaining the real reasons behind breakdowns and how to set expectations that build trust.
Positioning Ice and Water the Right Way
Anthony and Jon show how to position ice and water dispensers effectively, shifting the conversation from “problem feature” to a convenience that makes sense for the right customer.
Why Convenience Still Wins — If You Frame It Honestly
Anthony and Jon explain why convenience almost always wins in the end, and how salespeople can frame dispensers honestly so customers feel confident in their choice.
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Recap: Fridge Door Ice and Water Dispensers
Anthony, Tom, and Jon wrap up the week that was in fridge door ice and water dispensers, unpacking the objections, the positioning, and the sales strategies that work best.