The $4,000 Coffee Maker That Still Needs Cleaning Every Day
Anthony and Jon take on the reality of high-end built-in coffee makers, explaining why even a $4,000 machine still needs daily cleaning and how to set that expectation with customers.

The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.
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Built-In Coffee Machines
Do They All Work the Same or Are We Ignoring Key Differences?
Luxury or Liability?
Anthony and Jon tackle the big question around built-in coffee machines — are they a true luxury worth investing in, or a liability waiting to happen?
The $4,000 Coffee Maker That Still Needs Cleaning Every Day
Anthony and Jon take on the reality of high-end built-in coffee makers, explaining why even a $4,000 machine still needs daily cleaning and how to set that expectation with customers.
The Repair Reality of Built-In Coffee
Anthony and Jon explore the repair side of built-in coffee machines, what salespeople need to know about service expectations, and how to address buyer concerns head-on.
Recap: Built-In Coffee Machines
Anthony, Tom, and Jon wrap up the week that was in built-in coffee machines, highlighting the insights salespeople need to carry into their conversations on the floor.