Recap: Built-In Coffee Machines
Anthony, Tom, and Jon wrap up the week that was in built-in coffee machines, highlighting the insights salespeople need to carry into their conversations on the floor.

Throughout the week, we gather questions from salespeople from The Inside Edge airings. Then, every Friday, we go live to answer those questions in real-time. This approach ensures that the most relevant topics are addressed, providing actionable answers and deepening the learning experience. By tuning in to Steel Cod Live!, salespeople gain clarity on key points and walk away with enhanced confidence in their knowledge.
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Built-In Coffee Machines
Do They All Work the Same or Are We Ignoring Key Differences?
Luxury or Liability?
Anthony and Jon tackle the big question around built-in coffee machines — are they a true luxury worth investing in, or a liability waiting to happen?
The $4,000 Coffee Maker That Still Needs Cleaning Every Day
Anthony and Jon take on the reality of high-end built-in coffee makers, explaining why even a $4,000 machine still needs daily cleaning and how to set that expectation with customers.
The Repair Reality of Built-In Coffee
Anthony and Jon explore the repair side of built-in coffee machines, what salespeople need to know about service expectations, and how to address buyer concerns head-on.
Recap: Built-In Coffee Machines
Anthony, Tom, and Jon wrap up the week that was in built-in coffee machines, highlighting the insights salespeople need to carry into their conversations on the floor.