Stephan Byns, Director of Sales for Midland Appliance

In this episode of Steel Cod Spotlight, Anthony Fors sits down with Stephan Byns, Director of Sales at Midland Appliance, for a wide-ranging conversation on what drives real success in the appliance industry. From showroom strategy to post-sale relationships, Stephan shares hard-earned insights for salespeople, field pros, manufacturer reps, consumers, and design influencers alike. Whether you’re guiding a customer, supporting a brand, or planning a kitchen, this episode delivers practical takeaways on building trust, avoiding costly mistakes, and adding real value at every stage of the process.

Plus, Stephan drops a hot take: laundry stylers might be one of the most underrated appliances out there.