Jennifer Idler, Principal & CDO at Idler’s Home

Jennifer Idler, Principal & Chief Development Officer at Idler’s Home, joins Steel Cod Spotlight to share appliance sales tips, shopping advice, and design insights. From avoiding shiny object mistakes to knowing what features are worth the splurge, Jennifer explains what separates a good salesperson from a great one—and how pros, designers, and manufacturers can all better serve today’s appliance shopper.