Dirk Leslie, Vice President, Appliance & Commercial Division at RH Peterson Co.

In this episode of Steel Cod Spotlight, host Anthony Fors sits down with Dirk Leslie, Vice President of the Appliance & Commercial Division at RH Peterson Co., the makers of premium outdoor living brands including Fire Magic, Real Fyre, American Outdoor Grill, and American Fyre Designs. Dirk shares what sets Fire Magic apart in a crowded grill market, how RH Peterson supports retail teams and design professionals, and the features that make planning and installation easier for builders and appliance pros alike. From addressing consumer pain points to helping close tough sales, Dirk breaks down how RH Peterson delivers long-term performance and partnership across every stage of the appliance journey. You’ll also hear a few personal insights — including Dirk’s dream appliance and the best professional advice he’s ever received.