The Logo Trap
Jon and Anthony dig into why so many buyers chase the badge instead of the build. From burner design to oven precision, they unpack how legacy brands protect tradition while smaller players push evolution — and why the right range isn’t about reputation, it’s about fit.
The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.
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Big Brand Names vs. Hidden Gems
Week 1: Are Customers Actually Making the Best Choice?
Viewing
The Logo Trap
Jon and Anthony dig into why so many buyers chase the badge instead of the build. From burner design to oven precision, they unpack how legacy brands protect tradition while smaller players push evolution — and why the right range isn’t about reputation, it’s about fit.
Quiet Isn't The Decision
Noise levels stopped being the differentiator years ago — so why do buyers still lead with “how quiet is it”? Jon and Anthony break down what actually separates one dishwasher from another: wash performance, drying systems, loading logic, and maintenance that keeps results consistent.
Big Name, Basic Thinking
A recognizable logo doesn’t guarantee smarter cooling. In this episode, Jon and Anthony explain how newer brands are rethinking refrigeration from the inside out — optimizing airflow, drawer design, and food preservation instead of relying on capacity and clout.
Recap: Big Brand Names vs Hidden Gems Week 1
The guys wrap up the week one of big brands vs hidden gems by taking “The Pulse” and discuss some of the biggest stories in the channel on “News For You.”