Customer Says: "Stainless Steel Scratches Far Too Easily"
Anthony and Jon discuss why stainless steel scratches so easily, what customers should realistically expect, and how salespeople can reframe the conversation.
The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.
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Stainless Steel
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Customer Says: "Stainless Steel Dents Too Easily"
Anthony and Jon take on one of the most common complaints about stainless steel — that it dents too easily — and explain how to handle this objection with confidence.
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Customer Says: "Stainless Steel Scratches Far Too Easily"
Anthony and Jon discuss why stainless steel scratches so easily, what customers should realistically expect, and how salespeople can reframe the conversation.
Customer Says: "Fingerprints and Smudges Always Show"
Anthony and Jon explore the frustration of fingerprints and smudges on stainless steel, and how to position care and finish options as part of the solution.
Recap: Stainless Steel - Customer Complaints
Anthony, Tom, and Jon wrap up the week that was in stainless steel, breaking down what salespeople need to know to turn the most common objections into opportunities.