Customer Says: "Energy Star Appliances Don’t Save as Much as Advertised"
Anthony and Jon examine why Energy Star appliances often don’t deliver the savings customers expect, and how salespeople can reset the conversation with real numbers.
The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.
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Energy Efficiency Ratings
A Useful Guide or Just a Confusing Sales Pitch?
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Customer Says: "Energy Star Appliances Don’t Save as Much as Advertised"
Anthony and Jon examine why Energy Star appliances often don’t deliver the savings customers expect, and how salespeople can reset the conversation with real numbers.
Customer Says: "Energy-Efficient Appliances Cost Way Too Much Upfront"
Anthony and Jon take on the sticker shock of energy-efficient appliances, showing how to frame upfront cost versus long-term value in a way customers can trust.
Customer Says: "Energy Ratings Are Confusing and Unreliable"
Anthony and Jon break down the confusing world of energy ratings, explaining why customers don’t trust them and how salespeople can turn that doubt into confidence.
Recap: Energy Efficiency Ratings - A Useful Guide or Just a Confusing Sales Pitch?
Anthony, Tom, and Jon wrap up the week that was in energy efficiency ratings, cutting through the confusion and sharing the takeaways that matter most on the sales floor.