Jennifer Idler, Principal & CDO at Idler’s Home
Jennifer Idler, Principal & Chief Development Officer at Idler’s Home, joins Steel Cod Spotlight to share appliance sales tips, shopping advice, and design insights. From avoiding shiny object mistakes to knowing what features are worth the splurge, Jennifer explains what separates a good salesperson from a great one—and how pros, designers, and manufacturers can all better serve today’s appliance shopper.

Steel Cod Spotlight is a one-on-one interview series featuring real conversations with the people who power the appliance industry and the trades that support it. From seasoned sales pros and service techs to designers, manufacturers, and thought leaders, each episode brings forward insights, stories, and hard-earned lessons tailored to five key audiences: consumers, dealers, pre-sale influencers, appliance pros, and manufacturers. Whether you're in the showroom, on the job site, or behind the product, this show is for you.
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Jennifer Idler
Principal and CDO, Idler's Home
Jennifer Idler, Principal & CDO at Idler’s Home
Jennifer Idler, Principal & Chief Development Officer at Idler’s Home, joins Steel Cod Spotlight to share appliance sales tips, shopping advice, and design insights. From avoiding shiny object mistakes to knowing what features are worth the splurge, Jennifer explains what separates a good salesperson from a great one—and how pros, designers, and manufacturers can all better serve today’s appliance shopper.