Dirk Leslie, Vice President, Appliance & Commercial Division at RH Peterson Co.
In this episode of Steel Cod Spotlight, host Anthony Fors sits down with Dirk Leslie, Vice President of the Appliance & Commercial Division at RH Peterson Co., the makers of premium outdoor living brands including Fire Magic, Real Fyre, American Outdoor Grill, and American Fyre Designs. Dirk shares what sets Fire Magic apart in a crowded grill market, how RH Peterson supports retail teams and design professionals, and the features that make planning and installation easier for builders and appliance pros alike. From addressing consumer pain points to helping close tough sales, Dirk breaks down how RH Peterson delivers long-term performance and partnership across every stage of the appliance journey. You’ll also hear a few personal insights — including Dirk’s dream appliance and the best professional advice he’s ever received.
Steel Cod Spotlight is a one-on-one interview series featuring real conversations with the people who power the appliance industry and the trades that support it. From seasoned sales pros and service techs to designers, manufacturers, and thought leaders, each episode brings forward insights, stories, and hard-earned lessons tailored to five key audiences: consumers, dealers, pre-sale influencers, appliance pros, and manufacturers. Whether you're in the showroom, on the job site, or behind the product, this show is for you.
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Dirk Leslie
Vice President, Appliance & Commercial Division, RH Peterson Co.
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Dirk Leslie, Vice President, Appliance & Commercial Division at RH Peterson Co.
In this episode of Steel Cod Spotlight, host Anthony Fors sits down with Dirk Leslie, Vice President of the Appliance & Commercial Division at RH Peterson Co., the makers of premium outdoor living brands including Fire Magic, Real Fyre, American Outdoor Grill, and American Fyre Designs. Dirk shares what sets Fire Magic apart in a crowded grill market, how RH Peterson supports retail teams and design professionals, and the features that make planning and installation easier for builders and appliance pros alike. From addressing consumer pain points to helping close tough sales, Dirk breaks down how RH Peterson delivers long-term performance and partnership across every stage of the appliance journey. You’ll also hear a few personal insights — including Dirk’s dream appliance and the best professional advice he’s ever received.