Recap: Breaking Down Dishwasher Dry Technologies
Anthony, Tom, and Jon wrap up the week that was in dishwasher dry technology, breaking down the biggest takeaways and what they mean for salespeople on the floor.

Throughout the week, we gather questions from salespeople from The Inside Edge airings. Then, every Friday, we go live to answer those questions in real-time. This approach ensures that the most relevant topics are addressed, providing actionable answers and deepening the learning experience. By tuning in to Steel Cod Live!, salespeople gain clarity on key points and walk away with enhanced confidence in their knowledge.
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Breaking Down Dishwasher Dry Technologies
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Anthony and Jon dig into why today’s dishwashers don’t seem to dry like they used to, uncovering the real reasons behind the change and how salespeople should respond when customers push back.
The Secret Ingredient: Why Rinse Aid Isn’t Optional Anymore
Anthony and Jon explain why rinse aid is no longer optional, how it impacts modern dishwasher performance, and the best way to frame it as a must-have on the sales floor.
Zeolite, Auto-Door, and Beyond: The New Gold Standard for Drying
Anthony and Jon explore the advanced drying technologies — from zeolite minerals to auto-opening doors — that are redefining what premium dishwashers can do, and how to present them as true value drivers.
Recap: Breaking Down Dishwasher Dry Technologies
Anthony, Tom, and Jon wrap up the week that was in dishwasher dry technology, breaking down the biggest takeaways and what they mean for salespeople on the floor.