January 2026, Week 4

Appliance Objections
Counter-Depth Is Too Small
Watch on Mon, Jan. 26

Customers think counter-depth refrigerators are too small because they are trained to compare cubic feet, not usable space. This episode explains how layout, shelf design, bin depth, and visibility create more real-world convenience even with a shallower footprint. Counter-depth is not about losing space, it is about eliminating wasted space and making food easier to see, reach, and organize.

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