Counter-Depth Is Too Small
Customers think counter-depth refrigerators are too small because they are trained to compare cubic feet, not usable space. This episode explains how layout, shelf design, bin depth, and visibility create more real-world convenience even with a shallower footprint. Counter-depth is not about losing space, it is about eliminating wasted space and making food easier to see, reach, and organize.
In Appliance Objections Jon breaks down the most common objections heard on the sales floor, offering clear, practical answers. Every objection comes with three takeaways you can use immediately to control the conversation, build confidence, and move the sale forward. No scripts, no jargon — just real-world appliance logic retailers can apply on the floor the same day.
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January 2026, Week 4
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Counter-Depth Is Too Small
Customers think counter-depth refrigerators are too small because they are trained to compare cubic feet, not usable space. This episode explains how layout, shelf design, bin depth, and visibility create more real-world convenience even with a shallower footprint. Counter-depth is not about losing space, it is about eliminating wasted space and making food easier to see, reach, and organize.