“Free Delivery” Isn't Free

“Free delivery” is one of the toughest objections independent appliance retailers face because it involves real dollars, not philosophy. In this episode of The Steel CodCast, Anthony and Jon break down why this objection shows up so late in the sales process and how it can derail otherwise strong deals.

“I’m Just Browsing” Is Not What Appliance Customers Mean

“I’m just browsing” is one of the most misunderstood phrases in appliance retail. In this episode of The Steel CodCast, Anthony and Jon dismantle the long held assumption that browsing signals disinterest, and explain why that belief quietly damages sales conversations before they ever begin.