Jon Beresford, VP of Sales for Steel Cod
Jon Beresford, VP of Sales for Steel Cod, joins Steel Cod Spotlight to share his perspective on building high-performing sales teams in a rapidly evolving industry. In this episode, he speaks directly to salespeople and appliance pros about earning trust, fixing communication gaps, and handling the unexpected with professionalism.
P.S. Did his father-in-law inadvertently turn him from son-in-law to appliance competitor...tune in to find out!
Steel Cod Spotlight is a one-on-one interview series featuring real conversations with the people who power the appliance industry and the trades that support it. From seasoned sales pros and service techs to designers, manufacturers, and thought leaders, each episode brings forward insights, stories, and hard-earned lessons tailored to five key audiences: consumers, dealers, pre-sale influencers, appliance pros, and manufacturers. Whether you're in the showroom, on the job site, or behind the product, this show is for you.
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Jon Beresford
VP of Sales, Steel Cod
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Jon Beresford, VP of Sales for Steel Cod
Jon Beresford, VP of Sales for Steel Cod, joins Steel Cod Spotlight to share his perspective on building high-performing sales teams in a rapidly evolving industry. In this episode, he speaks directly to salespeople and appliance pros about earning trust, fixing communication gaps, and handling the unexpected with professionalism.
P.S. Did his father-in-law inadvertently turn him from son-in-law to appliance competitor...tune in to find out!