This Brand Is Cheaper Across Town
Available1m

The guys dig into one of the fastest ways a sale loses momentum: “I saw this cheaper across town.” Not to argue price, but to understand why that moment shifts the conversation the way it does.

In Appliance Objections Jon breaks down the most common objections heard on the sales floor, offering clear, practical answers. Every objection comes with three takeaways you can use immediately to control the conversation, build confidence, and move the sale forward. No scripts, no jargon — just real-world appliance logic retailers can apply on the floor the same day.

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January 2026, Week 2

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Appliance Objections
This Brand Is Cheaper Across Town
Available1m

The guys dig into one of the fastest ways a sale loses momentum: “I saw this cheaper across town.” Not to argue price, but to understand why that moment shifts the conversation the way it does.